IT Try the demo

Automatic social media manager for small businesses

Your social media, posted for you. Every day.

You upload the photos. Aura picks the best ones, writes the posts, publishes them on Instagram and Facebook at the right time and replies to people who comment. You run your business, and your profiles stay alive.

No contract, cancel any timeNo app to learnPosts that sound like you, in Italian and English

For people with a real business to run

You don't need to be a famous brand: you need to show up, consistently. Aura adapts to your sector, your tone of voice and your opening hours, whether your guests are locals or visitors from abroad.

Restaurants and barsBakeries and pastry shopsShopsFarm stays and B&BsHair and beauty salonsCraftspeopleGymsProfessional firmsWeddings and events

How it works

Three steps. The second and third aren't yours.

1

You upload photos and videos

To a shared folder, straight from your phone, whenever you get the chance: today's dish, the shop, a finished job.

2

Aura prepares everything

It recognises what's in the photos, plans the week, chooses the format (post, carousel, reel) and writes the captions in your tone of voice.

3

It publishes and replies

Posts go out on Instagram and Facebook by themselves. Anyone who comments "info" or "DM me" gets a reply and a private message. You only check in if you want to.

The demo

Don't take our word for it. Open the dashboard.

It's the real dashboard, set up for a made-up bakery, "Forno Lumi". Look at the posts Aura wrote, the calendar and the replies to comments. Everything is clickable. The demo business is Italian, so the texts are in Italian: for your business, Aura writes in the languages your customers speak.

1 · Look

See how it works

Two minutes in the demo say more than any sales pitch.

Open the demo
2 · Like it?

Let's talk for 10 minutes

We'll tell you honestly whether it's right for you. On WhatsApp, or in person if you're around La Spezia.

Message us on WhatsApp
3 · It can be yours today

Activate online

You pay the setup fee, we call you within one working day and connect your profiles.

Activate Aura Social

Free check-up

Not sure where to start? Get the free check-up

We look at your business's Google profile, social media and website. Within 24 hours you get a score out of 100 on WhatsApp, plus the 3 things to fix first.

Get the free check-up

Services and pricing

A few services, done well. Prices on the page.

All prices include Italian VAT. No contract, cancel any time. Online payments are handled by Stripe.

Presence

A showcase website: your address on Google

€29 / month

+ setup €690 €345

You pay €374 today (setup + first month)

  • Made-to-measure website, fast and great on phones
  • Texts and photos prepared by us, in Italian and English if you need it
  • Buttons to call, message on WhatsApp and open the map
  • Domain and publishing included
  • Monthly fee covers hosting, security, updates, your Google profile link and small changes

Launch price for our first 10 clients, in exchange for honest feedback on the service.

Questions? Message Aura
Recommended

Complete

Website + social media, one point of contact

€119 / month

+ setup €790 €545

You pay €664 today (setup + first month)

  • Everything in Presence: the website and its upkeep
  • Everything in Social: Instagram and Facebook run by Aura
  • Website and profiles share the same style and tone
  • Costs less than the two packages bought separately
  • A dashboard to check or edit things, whenever you like

Launch price for our first 10 clients, in exchange for honest feedback on the service.

Questions? Message Aura

Social

Aura, the automatic social media manager

€99 / month

+ setup €290

You pay €389 today (setup + first month)

  • Instagram and Facebook managed every week
  • Content plan, photos chosen and captions written for you
  • Posts, carousels, reels and stories, at the right time
  • Replies to comments and a private message to anyone asking for info
  • A dashboard to check or edit things, whenever you like
Questions? Message Aura
Do you also need an assistant that answers your customers on WhatsApp? We build it to fit your business, after a 10-minute chat. Ask Aura

FAQ

What people usually ask us

Do I have to do anything each week?

Just upload the photos and videos you have, even from your phone. Aura handles the rest. If you want, you can open the dashboard to edit a caption or move a post: it's never required.

Can my posts be in English as well as Italian?

Yes. If many of your customers are visitors from abroad, Aura can write in both languages, or alternate them, and replies to comments in the language they were written in.

Will the captions sound like a robot wrote them?

No: when we set you up, we define your tone of voice together, the words you use and the ones you don't want. In the demo you can read the captions exactly as they come out.

Who replies to comments?

Aura automatically replies to people asking for information and, if someone writes "DM me" or "info", sends them a private message too. Sensitive conversations stay with you.

Do I need to share my account passwords?

No. Profiles are connected through Meta's official login: you authorise Aura to publish, and you can remove that permission at any time.

What does the website's monthly fee include?

Hosting, security, updates, the link to your Google Business Profile and small changes to texts and photos. Nothing technical for you to worry about.

Is there a minimum term?

No. You pay month by month and can cancel any time, with no penalties. The only one-off cost is the setup fee.

Do you use artificial intelligence?

Yes, and we say so: Aura is an AI-based system, supervised by a person. When it answers your customers privately, it introduces itself as an automated assistant.

I'm not Italian. Can we work in English?

Of course. We work with you in English from the first call to the invoice, and the contracts and payments are the same as for Italian clients.

Contact

We'll call you back.

Leave us a couple of details, or message us directly. We reply within one working day, in English or Italian.

WhatsApp Try the demo